Music Video Production - The Crookes (8)

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity. Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock. Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.
- Wikipedia research.

Knowing that my digipak had a big influence of selling the single for The Crookes made my decisions into the design of the digipak vry hard. I wanted to keep to the feeling and theme of The Crookes as knew that the best way in doing this would be to include photographs and text that feautured in my music video for the band. Still wanting to evoke that 50s feeling and to crate the sense of the indie/old vibe that The Crookes have i kept my digipak in the Film tone. I choose to create a digipak which consists of 6 panels. I liked this design as i wanted to include as many pictures which i believe represent the band as possible. I also needed to include text which includes the tracks on the CD, background infromation about the band and other detaisl including the management team etc. All of these things listed above are what you expect to see in a digipak so i wanted mine to include these too.

My front cover of the digipak consists of an original image which i believe represents the band very well. It creates that 50s love vibe and adds that cheeky, young feeling that The Crookes carry. I also decided to use this image as my front cover as it is an impotant photograph which features in Chorus of Fools music video, for The Crookes. I used the same font which is used to represent the band, 'The Crookes' is constantly used in this font and acts as they logo. I wanted to keep my digipak simple as i think that the photographs hold significance to the band and represent them very well. I chose to use a lense blur cover on my photograph and only make the boys and girls face clear lense to put emhpasis on the importance of the two. It also adds effect to the front cover making it more eye-catching. I used red font as i belive it works very well with the sepia tone background and also is a fun, loving colour again representing the band. The middle insert of the front panel lists the tracks on the CD. The back insert on the front panel includes quotes and reviews of the band as i believe this is an important thing to include in the digipak. It also includes the basic barcode and other labels which are coventional on a digipak.

The back panel again keeps to the house style and consists of more origianl images from the 1950s. I have included some background information of the band, due to them being up and coming i think it is important to include this information to make them connect to their target audience. I believe my digipak acts very well with the band and the music video which i created for them. They all have a clue house style and i believe that this is very important when promoting a band. I needed to reach out to the correct target audience as well as sell the band for who they are; a 50s pop/indie band. I hope that i have achieved this.