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Due to The Crookes being a young, unsigned band with the pop/indie vibe that they carry i knew that they would have a strong target audience. I believe that the target audience for The Crookes would people aged between 15-30 who have an interest in bands. Due to their 'folk and indie' vibs that the band have i believe that this would also be a strong target audience for the band. I know that knowing your target audience is very important when making a music video and portraying the band. The video has to match the style and theme of the band and their track. This is why we found that using photographs from the 1950s and the sepia tone would be most affective, it works great in combination with the track and should therefore appeal to the bands target audience. To make sure that this was put across i created a small survey to ask my audience wether they thought i did a good job and wether they thought my video was affective.
Due to The Crookes being a young, unsigned band with the pop/indie vibe that they carry i knew that they would have a strong target audience. I believe that the target audience for The Crookes would people aged between 15-30 who have an interest in bands. Due to their 'folk and indie' vibs that the band have i believe that this would also be a strong target audience for the band. I know that knowing your target audience is very important when making a music video and portraying the band. The video has to match the style and theme of the band and their track. This is why we found that using photographs from the 1950s and the sepia tone would be most affective, it works great in combination with the track and should therefore appeal to the bands target audience. To make sure that this was put across i created a small survey to ask my audience wether they thought i did a good job and wether they thought my video was affective.
Here is the feedback that we recieved from the band after they watched our music video:
“We really felt that you managed to capture the essence of our band and what we want to portray in regards to the artistic value. The animation effects really help to reflect the song and we think that the narrative that you have communicated is very effective and fits in with the lyrics. We really like what you have done with the video and it fits in very well with our sound; the narrative really helps to show off our lyrics and especially towards the ending, it adds impact to the music. The music video ties in great with us as a band and you have included our lyrical background through the narrative of the animation. The only criticism would relate to the femininity of the video, but this aspect is what fits with the narrative. Overall we loved the video, good job!”
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