In Music Videos.
Branding is especially important in music videos; it is all involving promotion of the band/artist and focusing on pushing forward their own visual representation. Music videos not only show off the bands own style, it also can present the band and give them recognition relating to success and status. Knowing that branding holds such importance i knew that i had to brand and promote my band in the correct way to represent them in the correct way.
In a narrative music video, this can be used in order to market the band, usually these videos are more suggestive, rather than realistic, making it easier for the audience to watch the video over and over. The visuals hold the story and need to flow fluently to work well. This is important as a way to draw in the audience, as realism can sometimes be repitive and boring and not interest the target audience; this is a way to draw in their attention. Repeatability is also very important in music videos, in order to market the band, this is needed to stick ideas in their mind; this can relate to representation of the band and how they are perceived by the public. It is a way of the band cummincating with their audience; the idea of repeatability is usually common in the chorus, with a range of shots that are shown numerous times, making it stick in the audiences mind.
Videos can be used to increase sales, reach out the the correct target audience and even promote other brands or businesses. Music videos are very powerful in terms of branding, whether it is the artist or other contributors; it can be a very clever aspect of the music industry to develop the persona of the artists. Branding goes way beyond just the music video, it is followed through with merchandising, visuals and artwork, how they are percieved in the media, photography, press releases, logos and performance style.
In our music video for The Crookes, we are going to focus on creating a distinct look for the band as a part of the branding and representation of the band. We want to percieve the band in the correct way to represent them how they want and show be represented to the public. The Crookes are an indie/folk band and we will brand and promote them in the correct way to achieve this genre. However, as we are branding towards niche subcultures it is extremely important that we get our marketing and representation correct, this holds great importance and we know that this could determine the success of a band or artist.
We will use visual elements to relate to the band and the genre of music, and focus on styling and appearance to create a unique look- this is all a huge part of branding, as well as artwork and making sure we focus on the ideas behind, sub-cultures and niche markets. This can also be achieved in the other promotional stratedgies i.e. the Digipak and Magazine Advertisement. It will be important that in our music video we take ideas from within the bands style, as to draw in the correct target audience and to represent them in the correct way. As they have such a distinct style, we will need to show their branding as independent, quirky and creative, appealing to their sub-culture.
In a narrative music video, this can be used in order to market the band, usually these videos are more suggestive, rather than realistic, making it easier for the audience to watch the video over and over. The visuals hold the story and need to flow fluently to work well. This is important as a way to draw in the audience, as realism can sometimes be repitive and boring and not interest the target audience; this is a way to draw in their attention. Repeatability is also very important in music videos, in order to market the band, this is needed to stick ideas in their mind; this can relate to representation of the band and how they are perceived by the public. It is a way of the band cummincating with their audience; the idea of repeatability is usually common in the chorus, with a range of shots that are shown numerous times, making it stick in the audiences mind.
Videos can be used to increase sales, reach out the the correct target audience and even promote other brands or businesses. Music videos are very powerful in terms of branding, whether it is the artist or other contributors; it can be a very clever aspect of the music industry to develop the persona of the artists. Branding goes way beyond just the music video, it is followed through with merchandising, visuals and artwork, how they are percieved in the media, photography, press releases, logos and performance style.
In our music video for The Crookes, we are going to focus on creating a distinct look for the band as a part of the branding and representation of the band. We want to percieve the band in the correct way to represent them how they want and show be represented to the public. The Crookes are an indie/folk band and we will brand and promote them in the correct way to achieve this genre. However, as we are branding towards niche subcultures it is extremely important that we get our marketing and representation correct, this holds great importance and we know that this could determine the success of a band or artist.
We will use visual elements to relate to the band and the genre of music, and focus on styling and appearance to create a unique look- this is all a huge part of branding, as well as artwork and making sure we focus on the ideas behind, sub-cultures and niche markets. This can also be achieved in the other promotional stratedgies i.e. the Digipak and Magazine Advertisement. It will be important that in our music video we take ideas from within the bands style, as to draw in the correct target audience and to represent them in the correct way. As they have such a distinct style, we will need to show their branding as independent, quirky and creative, appealing to their sub-culture.
The use of the variety of texts together creates a good way to market The Crookes .With the Digipak, Advert and the Video together, it is key to understand the importance of the three texts working together as a marketing tool for the band. It is done to present thier brand and identity as a band, it works as a way of recognising the band, a way of being represented correctly to their target audience.
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